SPEAKERS
We have brought together the finest industry experts across marketing procurement, advertising and media management. Find out more about each speaker.
VLAD KOMANICKY
CEO & Founder, Alchemists
Vlad is the Founder of Alchemists, an independent advisory firm helping brands reimagine agency ecosystems, commercial models, and in-housing strategies—now with GenAI at the core.
With over a decade in Marketing and Procurement roles at Mars, Vodafone, and GSK, and another 12 years as a consultant, Vlad has led some of the most significant agency transformations in recent years. He’s worked with brands like NIVEA, Sanofi, and NatWest to embed GenAI into their operations, drive efficiency, and unlock new creative potential.
A passionate technologist, he believes brands must move from exploring GenAI to actively leveraging it for real impact.
