SPEAKERS
Melda Simon
CEO & Co-Founder, SmartAssets
Melda Simon is the UK lead for the UN Women convened Unstereotype Alliance, a global action platform seeking to eradicate harmful stereotypes from media and advertising content and advancing progressive representation, positive norms and equality for all. Comprised of 240 member organisations worldwide and 12 national chapters, the Alliance shares a powerful commitment to using advertising and media as a force for good, to create a more equal world.
Melda has 20 years’ experience in brand purpose and sustainability working with some of the world’s largest agency networks and consumer brands including Gucci, Max Factor, Stella McCartney for Adidas. Prior to joining UN Women, Melda worked in-house at Unilever working at the intersection of DEI, sustainability, and brand marketing.
About the Unstereotype Alliance
The Unstereotype Alliance seeks to eradicate harmful stereotypes from advertising and media to help create a more equal world. Convened by UN Women, the Alliance collectively acts to empower people in all their diversity (including gender, race, class, age, ability, ethnicity, religion, sexual orientation and more) by using advertising as a force for good to drive positive change all over the world. (http://www.unstereotypealliance.org).
