SPEAKERS

Director, Marketing Services Asia Pacific, and Global Sourcing, WFA 

Laura joined the World Federation of Advertisers (WFA) in 2017. Reporting to CEO Stephan Loerke and as part of the management team, she is now based in Singapore, leading WFA’s marketing hub for Asia Pacific as well as WFA’s Global Sourcing Forum.

In her dual role, and in collaboration with WFA’s Asia Advisory Board, Laura focuses on delivering tangible value to global and regional CMOs in the Asia Pacific region through the provision of global and regional content, thought leadership, and advisory services related to better, more effective, and sustainable marketing.

She remains deeply involved in the global strategy of WFA’s Sourcing Forum, collaborating closely with WFA’s Global Sourcing Board to help shape world-class marketing procurement practices and identify voluntary standards for members of our community to uphold.

Before joining WFA, Laura worked with Nestlé and Coca-Cola, primarily managing commercial relationships with creative and insights agencies.