SPEAKERS

CEO, RightSpend (part of the Right Data Group)

Iain has 30+ years real world experience in the advertising and marketing industry managing various disciplines, across different business sectors for large agencies and global brands, having worked at agencies that include Ogilvy, Saatchi & Saatchi, McCanns & BBDO. 

With extensive experience in marketing efficiency and brand management, Iain is a regular industry contributor, specializing in brand performance, marketing compensation and data innovation for global brands.

He is passionate and well versed in the application and impact of AI in the industry. Being a data and tech specialist, his thought leadership in the fast, evolving world draws interest and attention at many international events.

“As a business, we are fortunate to work with some of the world’s largest global brands and procurement professionals, giving us a unique insight into their world of marketing procurement, a specialist area of supply chain management with many nuances and complexities.”