SPEAKERS
We have brought together the finest industry experts across marketing procurement, advertising and media management. Find out more about each speaker.
Carl Bratton
Head of Media and Measurement, Direct Line Group
Carl is Head of Media and Measurement at Direct Line Group, where he has been for 9 years, in his time there his role has grown from head of effectiveness (ROI led) to broader measurement – ensuring there is single view of truth when it comes to impact media investment has at DLG.
Prior to this he spent 8 years at effectiveness agencies, firstly at Mediacom and then working for (Doctor) Nick at Ebiquity .
As well as his role at DLG, Carl also heads up the Effectiveness group at ISBA & spends all of his free time following Charlton up and down the country
