INDUSTRY ASSOCIATIONS
AA (Advertising Association)
The Advertising Association represents UK advertisers, agencies, media owners, and tech companies. Founded in 1926, we promote the rights, roles and responsibilities of advertising domestically and internationally, acting as the link between practitioners and the politicians and policymakers whose decisions impact the sector.
In concert with the advertising industry’s think tank Credos, we produce and disseminate research and reports that enable our members to make informed decisions. Our work is focused around a number of policy areas and industry programmes including trust in advertising, data and e-privacy, digital advertising, promoting growth and many more.
Adgreen
At AdGreen we motivate the advertising industry to reduce the negative environmental impacts of production, and enable the community to measure and understand waste and carbon emissions.
We don’t consult on individual productions, we focus on the bigger picture, providing sustainability training, the carbon calculator, and reduction resources for everyone to access in order to accelerate change.
The levy enables us to provide these free, resulting in a carbon-literate workforce adept at producing content on a reduced carbon budget.
We also analyse the carbon calculator’s dataset to assess where infrastructure projects can support a faster shift to net-zero – and then work with biggest suppliers (transport, studios, generators, equipment) to make this possible.
Conscious Advertising Network
CAN, the Conscious Advertising Network, is an international not-for-profit member organisation
Focused on breaking the economic link between advertising and harmful content.
We combine our advertising and human rights expertise to help implement industry, platform, and policy interventions – and embed human rights within relevant commercial and political decision-making, globally.
Our 180+ members include Haleon, Virgin Media O2, British Gas and Innocent Drinks; network media agencies Group M, Havas Media, and Omnicom Media Group; plus, leading civil society groups, including the UN Office of the High Commissioner for Human Rights, Global Disinformation Index and the Institute for Strategic Dialogue. Our founders and staff are based in London, UK.
We work directly with advertising platforms, media owners and publishers to pioneer positive changes and set new human rights precedents within the industry.
ISBA
ISBA is the only body that represents brand owners advertising in the UK. We empower them to understand the industry and shape its future because we bring together a powerful community of marketers with common interests; lead decision-making with knowledge and insight; and give a single voice to advocacy for the improvement of the industry.
IHALC
The In-House Agency Leaders Club brings the in-house agency community together to learn from, support and inspire each other, share best practice and problems, ask and answer questions. Think of it as a mutual self-help group for in-house leaders.
Through events, content, research and training, IHALC helps in-house agencies to work better and do better work.
IHALC was launched in late 2020 by ex-Creative Review Editor and D&AD Trustee and CEO, Patrick Burgoyne. Our community now numbers over 550 senior in-house agency leaders from organisations across the UK, EMEA and North America. Members come from brands including LEGO, BBC, ITV, Channel 4, Disney, Lloyds TSB, Citi, Specsavers, Vodafone, The Body Shop, Pepsico, Three and more who come together to learn from and support each other.
Marketing procurement club
Ingenuity’s Marketing Procurement Club is a dynamic community built specifically for professionals in the marketing procurement space, offering an invaluable platform for networking, learning and accessing specialised resources. This initiative is designed to empower members with the latest industry trends and strategies, helping them navigate the evolving challenges in marketing procurement.
The cornerstone of the community is its quarterly events, where members connect with thought leaders and peers to discuss current industry topics. These gatherings are instrumental in fostering an environment of collaboration and innovation, enabling members to exchange ideas and discover new solutions.
WFA
WFA, the World Federation of Advertisers, is the only global network for marketers. Our goal is to make marketing better by championing more effective and sustainable marketing communications.
We are a global association that represents over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world’s best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions.
We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year.
