2025 AGENDA OVERVIEW
MARKETING PROCUREMENT & CREATIVE PRODUCTION
Highlights of Day One
Chaired by Tina Fegent
✅ Marketing Procurement Trends & Challenges – Tina Fegent in Conversation with Graham McKay of Dyson
✅The Challenge of Marketing Contract Management: How Can Marketing Procurement Stay on Top. Explore why there is a growing need for enhanced compliance and governance across multiple contract touchpoints, especially as the marketing eco-system is transformed by technology.with Stephen Broderick & Gerry D’Angelo of MMC & Graham McKay, Global Head of Indirect Procurement, Dyson
✅Exclusive research on global content production – insights from the World Federation of Advertisers & Claire Randall Consulting on production models, transparency, AI and content at scale with Laura Forcetti, WFA & Claire Randall Founder of CRC
✅ Reconvergence: Why Reuniting Creative and Production Could Reshape Agency Models and how Marketing Procurement teams stand to gain, but only if they’re willing to challenge traditional assumptions with a panel including Jon Peppiatt former chairman of BBH, David Bridges , CEO, Wellcom Worldwide
✅From Chaos to Clarity: Balancing Flexibility, Innovation and Control in Scope Management with Bruno Gralpois of Agency Mania
Booking.com’s Marta Matney on the Human Aspect in Agency Relationship Management
✅Harnessing Personalised Content at Scale: How to Maximise Efficiencies While Increasing Effectiveness? Join Camila Nakagawa, Global EVP at Prose on Pixels—Havas’s global production company explores how Technology, Gen AI and Data are revolutionising production, delivering personalized global campaigns tailored for local audiences & driving higher ROI.
✅ The AI & automation balance – how AI is transforming creative adaptation, production, and procurement—where it excels and where human expertise remains critical.
✅ Diversity, Inclusion & ROI – groundbreaking research proving how inclusive advertising directly impacts sales and effectiveness.
✅ Agency fees in the AI era – ISBA & RightSpend’s 2024 survey on how Gen AI & MarTech are reshaping agency relationships and remuneration including Sam Royston, Burberry
✅ Emotional Intelligence in Procurement – why EQ is the secret to stronger partnerships and long-term success with Jeanette Hubsch, Grunenthal Group
✅Inclusion = Income panel includes Traci Dunne, Founder, Transform-Renew-Sustain (TRS), Melda Simon of UN Women, Debbie Tembo of Creative Equals, Efrain Ayela, Global Creative Partnerships & Inclusive Marketing Director, Reckitt & Philip Schuster, Agency & Marketing Partnerships Director, Bayer
✅You can’t learn to swim from the shore (Or why waiting on the sidelines while GenAI matures is a bad idea) with Peter van Jaarsveld, Oliver Agency & Nina Chande, Marketing Procurement Consultant and ex Global Procurement Portfolio Lead, Digital Marketing & Media, Unilever
✅AI & Rights Management: The impact advanced technologies have on costs, creative, and copyrights with Mark Egmon of The Team Companies (TTC), Ross Priestley, Peach & Paul Sims, MELOS Publishing Services
✅Scaling with soul: The Art Behind the Algorithm – AI and Automation is brilliant—until it isn’t with Oksana Matchuk, Director, Creative Adaptation and Production, Locaria & OIiver Barham, Locaria
✅Innovation Beyond AI: How Sanofi Built a Future-Ready Marketing Ecosystem with Vlad Komanicky & Lenka Ornova of Alchemists & Nathalie Auvray Lejeune, Global Head of Agency and Media Procurement, Sanofi
✅The Healthcare Communications Association discusses the Business Partnership Triangle: the intersection between agencies, procurement and business partners, hearing from panelists in each stakeholder group including Annabelle Sandeman, Chief Growth Officer, Publicis Health, Kayhan Binazir, Global Medical Director, GSK, Helen Thompson, Pharma Marketing Procurement Consulting & ex Director of Marketing Ops, Amgen, Sabrina Gomersall, Founding Director, POP Health
✅ Women of Influence in Advertising – An exclusive fireside chat with industry leaders sharing career insights and strategies for navigating change including Sioban Shorrt, Bacardi, Jo Fenn, Adgreen, Ali Hanan, Creative Equals, Laura Forcetti, WFA, Amina Folarin, Oliver Agency
✅ Ask The Expert – Q&A Insights from the conference sessions with experienced Marketing Procurement Professionals with Tina Fegent & Sabrina Traskos, Vice President, Global Procurement – Commercial, Regeneron plus more to be announced shortly.
MEDIA MANAGEMENT
Highlights of Day Two
Chaired by Nick Manning
✅ Keynote Panel: The year ahead: AI, reconvergence and integration
Nick Manning will survey the landscape, propose a new media model and describe how marketing procurement should view its role in the midst of such dynamism with conference chair Day Two Nick Manning, Simon Francis of Flock Associates and Sioban Shortt, Senior Director Commercial: Marketing & Sales EU-CIS, Bacardi
✅Shaping the Future of Independent Media Consulting with Nick Pugh, Managing Director EMEA and Marketing Effectiveness, Ebiquity, Carl Bratton, Head of Marketing Effectiveness, Direct Line Group & Emma McInnes, Senior Category Manager – Marketing, Specsavers
✅Procurement’s Role in Performance Marketing: From Cost Controller to Growth Partner, We will uncover why a purely cost-driven approach can be misleading, and how to assess cross-channel performance effectively plus many more insights for procurement with Alex Walker, Managing Director, Havas Market
✅Origin: The benefits of Cross-Media Measurement, provide a single source data set for deduplicating reach & frequency across media channels, allowing advertisers to identify waste and plan more efficient and effective media campaigns. And why it’s an important tool for Marketing Procurement with Phil Smith, Director General, Origin
✅Supplier Complexity. ISBA and MediaSense highlight key strategies for effective supplier management, focusing on operational efficiency, integration, supplier enablement, strategic in-housing, and AI adoption with Sam Tomlinson of MediaSense & Nick Louisson of ISBA
✅Retail Media and Digital Commerce: news from the frontline and the implications for marketing procurement. We will report on the latest developments in the market and the role of marketing procurement in enabling the most effective use of these channels with Nick Manning, Colin Lewis & Simon Swan, Media & eCommerce Director, Karo Pharmaceuticals.
✅India Suite – Sports Sponsorship: Proving Procurement’s Worth. There’s no pitch, so how can I contribute? We explore arguments for getting invited to the sports sponsorship table, with David Little, Group Category Manager, Marketing, H&M and Andrew Brember of Turnstile
✅The Heartbeat of Procurement: How Emotional Intelligence Drives Success. In this session, we’ll explore how Emotional Intelligence (EQ) can be a game-changer in procurement, unlocking new opportunities for collaboration and creating lasting impact with Jeanette Hubsch, Global Procurement Lead Commercial, Grünenthal Group
✅Future-Proofing Your Marketing: GenAI, Procurement & Competitive Advantage. This session is practical, no-nonsense, and tailored for marketing procurement teams looking to build a clear, AI-powered roadmap for 2025 and beyond. Vlad Komanicky & Lenka Ornova of Alchemists
✅Maximising Long Term Brand Health : The Commercial Benefits of Diversity and Inclusion in Media Buying with Traci Dunne, Victoria Brooks of Responsible Marketing Advisory and Amy Jenkins, Customer and Commercial Leader,Channel 4
✅The Challenge of Marketing Contract Management: A New Solution. This workshop, hosted by MMC, will provide best practice tips on marketing contract management, focusing on improving real-time compliance, governance and transparency with Jane Dormer of MMC
✅Generative AI in Media Agency Services: The path to adoption. Generative AI has become the sizzle in media agency pitches. What are the opportunities, barriers, and the path to adoption with Lorna East of ISBA, Jack Shearring of MediaSense & Marcos Angelides of Spark Foundry.
✅How to pitch brilliantly. Aperto Partnership will be joined by some of their clients to share some learnings on running best-practice media agency reviews to get a brilliant outcome with Andrew Mortimer of The Aperto Partnership, Nick Stephenson, Senior Media Procurement Manager, Sky and Danielle Whittaker, Director of Transformation, Pets at Home
✅The High Cost of Cheap Media: How Outdated Audits are Holding Brands Back. We’ll explore how to bring transparency, quality, and optimisation into your media assessments helping turn media investments into growth drivers for your brands with Mark Andrews of ID Comms.
✅Savings in Online Media: A Procurement Specialist´s Guide to Leveraging Online Media Quality to Drive Value. Fredrik Kinge from ECI Media Management explores how marketing and procurement specialists can turn challenges like inconsistent metrics, ad fraud, and low visibility into opportunities in online advertising.
✅“Media Data, it’s BIG, but is it CLEVER?”. The Smart Way to Gain Transparency and Influence. We’ll examine whether marketing data has improved decision-making or led to confusion, and how the right technology can navigate this complexity with Hasan Arik and Pete Kemp from Redmill Solutions and Bill Reese, Global Head of Media, HSBC.
✅How to get a great result without a competitive pitch. Scott Mooorhead from The Aperto Partnership will consider with Mariya Tsantikos, Head of Marketing Procurement, Marks & Spencer and Emma McInnes, Senior Category Manager – Marketing, Specsavers how advertisers can refresh agency partnerships without pitches, focusing on strategic engagement and outcomes-based pay.
✅ The Media Industry – where are we now? And where are we going? This panel explores the evolving media landscape, from AI-driven automation to shifting consumer behaviours and evolving economic pressures, examining the future of traditional media, transparency, and new collaboration models to help brands, agencies, and procurement leaders stay ahead. With Bruno Gralpois from Agency Mania Solutions, Amy Redford, Independent Media Consultant and Charlotte Mullan, Walk-In Media.
✅The future of media: where will AI take us and how should marketing and marketing procurement work together in the ‘agentic’ age? We will wrap up the day with an interactive discussion, addressing key themes, emerging challenges, and audience-driven questions. With Gerry D’Angelo Senior advisor McKinsey & Co, ex VP Global Media P&G, Non Exec at MMC, and Justine Walsh, Marketing Procurement (Digital, Creative, Media), John Lewis Partnership.
Each day will close with a final panel discussion reflecting on key takeaways, answering audience questions, and providing actionable guidance for the road ahead. With a packed agenda full of forward-thinking insights and practical strategies, delegates can expect an engaging and informative day designed to equip them for the future of marketing procurement.
