SPEAKERS

Managing Director, Havas Market

With 25 years of experience in the online retail industry, he is passionate about helping brands grow their online sales and presence through effective digital strategies and operations. 

As a former Amazon Senior Product Manager, Alex has deep, hands-on knowledge of all the key growth levers, from SEO, CRO, PPC, Programmatic (DSP), Socials, Content, and Email. He also has extensive experience in M&A, having co-founded Expert Edge, an Amazon agency that was acquired by Havas Media Network in 2022, and leading the value creation, growth, and acquisitions at Scythia Brands. 

Alex leverages his wide and deep network, his MBA from HEC, Paris, and his entrepreneurial mindset to launch and scale D2C platforms and optimise products, promotions, operations, and commercial terms for e-commerce brands.