SPEAKERS
We have brought together the finest industry experts across marketing procurement, advertising and media management. Find out more about each speaker.
Lorna East
Head of Agency Services, ISBA
Lorna East is a recovering Agency Client Services Director, currently Head of Agency Services at ISBA. In a publishing and marketing career spanning 20+ years (Hearst, Immediate, WPP, Redwood BBDO), she has led multi-discipline teams to craft award-winning branded content, and delivered commercial growth by developing enduring, profitable client relationships.
Now, she works to help advertisers get the best out of working with their agencies. Lorna worked on the project to launch the ISBA Generative AI agency contract terms template, she sits on the AA AI Taskforce, and is keen to help drive responsible, ethical adoption of AI in the advertising industry.
