SPEAKERS

Founding Director, POP Health

With more than 20 years in award-winning healthcare communications, Sabrina believes the best work happens when people unite with a shared purpose. Passionate about blending creativity and science for patient benefit, she fosters strong, strategic collaborations that drive life-changing outcomes.

Her expertise spans product and corporate communications, internal engagement, disease awareness, patient advocacy, and clinical trials – always with a focus on clear, compelling storytelling.

Sabrina thrives on challenging conventions and pushing creative boundaries while navigating healthcare regulations. This drive led to POP Health – Power of Partnerships – founded on the belief that trust, collaboration, and fresh thinking unlock the best ideas.

With a mission to Bring Joy to Life, POP Health cultivates a culture where great clients and teams create work that truly makes a difference.

Head of the Client Relations team, Alex ensures clients receive the best account management possible and keeps partners up to date on everything new in the world of Active. 

Since 2021, Alex has branched beyond Active’s borders and has been Co-Chairing the Future Leaders group for the Alliance of Independent Agencies. Outside of work, you’re most likely to find her trying to keep the peace between her two sons, singing show tunes (badly!) or tap dancing.