SPEAKERS

Partner, Commercial & Finance, Alchemists

Lenka is a commercial strategist with a talent for turning data into actionable insights. At Alchemists, she helps brands redefine commercial models, optimise agency ecosystems, and drive efficiency in marketing operations. With a background in Accounting and Finance and five years of consulting experience, Lenka brings a structured, analytical approach to marketing transformation, whether designing future-ready remuneration models, benchmarking commercial arrangements, or embedding performance-driven metrics into commercial frameworks.

She has worked on major commercial consultancy projects for brands such as Sanofi, Beiersdorf, Arla, and E. ON, shaping innovative frameworks that deliver measurable value. Lenka is also passionate about the role of Generative AI in modern marketing, exploring how it can support automation, smart intelligence, and new commercial models. She believes that the right commercial structure, combined with strategic innovation, is a critical enabler of long-term business success.