SPEAKERS

Sioban Shortt
Head of Marketing and Sales Procurement, Bacardi Martini Group
Sioban has recently joined the Bacardi Martini Group as Head of Marketing and Sales Procurement. Prior to Bacardi, Sioban spent 5 years with the global FMCG company, Mars Inc and latterly in the role of Senior Director, Strategic Sourcing, Global Content. She began her career in media planning and buying with Intel and Diageo where she moved in marketing procurement. She considers herself very fortunate to have lived and worked in 7 different countries working in several great companies such as Unilever, Heineken and Mondelez. Over that time, she increased her geographic remit and knowledge of all the marketing and sales procurement subcategories.
She has also managed teams of 30 plus marketing procurement professionals and prides herself on being an inclusive and empowering leader who believes strongly in challenging the status quo and winning as a team delivering breakthrough strategic thinking to excellence in execution
When not working, As a former gymnast at a senior level, she enjoys sports including skiing and running. Having studied political science at university, she likes to keep abreast of current affairs. When not working and or enjoying sports, she loves sharing great Bacardi cocktails with friends and family.