Marketing Procurement iQ Conference (Europe)

MARKETING PROCUREMENT
Jeanette Hubsch
Global Procurement Lead Commercial, Grünenthal Group.
Session: The Heartbeat of Procurement: How Emotional Intelligence Drives Success

MARKETING PROCUREMENT
David Little
Group Category Manager, Marketing, H&M.
Sessions: Sports Sponsorship: Proving Procurement’s Worth

MARKETING PROCUREMENT
Marta Matney
Global Category Manager – Marketing, Booking.com.
Session: Booking.com’s Marta Matney on the Human Aspect in Agency Relationship Management

MARKETING PROCUREMENT
Nick Stephenson
Senior Media Procurement Manager, Sky.
Session: (Clients Only): How to pitch brilliantly.

MARKETING PROCUREMENT
Samantha Royston
Senior Manager, Commercial Procurement – Marketing, Burberry.
Session: How is Procurement navigating the impact of Generative AI and MarTech on Agency Fees?

MARKETING PROCUREMENT
Kayhan Binazir
Global Medical Director, GSK.
Session: The HCA Business Partnership Triangle: Developing Solutions to Optimise Partnerships for Success & Sustainability.

MARKETING PROCUREMENT
Graham McKay
Procurement Director: Global Head of Indirect Procurement, Dyson.
Session: Keynote panel: Marketing Procurement Trends & Challenges

CREATIVE PRODUCTION
Jo Fenn
Global Director, We Are AdGreen.
Session: Women of Influence in Advertising and Marketing

MARKETING PROCUREMENT
Tina Fegent
Global Marketing Procurement Consultant, Tina Fegent Procurement Consultancy
Sessions: Day 1 Conference Chair. See full agenda for all panels.

CREATIVE PRODUCTION
Claire Randall
Founder & CEO, Claire Randall Consulting.
Session: Global Content Production (2025)

MEDIA MANAGEMENT
Amy Redford
Consultant, Optiwise + ECIMMC.
Session: The media Industry – where are we now? And where are we going?

MEDIA MANAGEMENT
Nick Manning
Independent Consultant on Advertising and Media.
Session: Day 2 Conference Chair. See full agenda for all panels.

MARKETING PROCUREMENT
Nina Chandé
Marketing Procurement Consultant.
Session: You can’t learn to swim from the shore (Or why waiting on the sidelines while GenAI matures is a bad idea)

MEDIA MANAGEMENT
Efrain Ayala
Global Creative Partnerships & Inclusive Marketing Director, Reckitt.
Session: Inclusion=Income & Campaign Effectiveness Fact!

CREATIVE PRODUCTION
Laura Forcetti
Director, Marketing Services Asia Pacific, and Global Sourcing, WFA.
Session: Global Content Production (2025)
Women of Influence in Advertising

MARKETING PROCUREMENT
Philip Schuster
Agency & Marketing Partnerships Director, Bayer.
Session: Inclusion=Income & Campaign Effectiveness Fact!

MARKETING PROCUREMENT
Sioban Shortt
Senior Director: Head of Marketing and Sales Procurement, Bacardi.
Session: Women of Influence in Advertising and Marketing
Keynote Panel – The year ahead: AI, reconvergence and integration

MARKETING PROCUREMENT
Nathalie Auvray Lejeune
Global Head of Agency and Media Procurement, Sanofi.
Session: The AI Marketing Shift: Rethinking Procurement, Creativity & Control

MARKETING PROCUREMENT
Sabrina Traskos,
Vice President of Commercial Procurement, Regeneron.
Session: Reflections & Insights – A Conversation with Marketing Procurement Experts

MEDIA MANAGEMENT
Amy Jenkins
Customer and Commercial Leader, Channel 4.
Session: Maximising Long Term Brand Health : The Commercial Benefits of Diversity and Inclusion in Media Buying

MEDIA MANAGEMENT
Danielle Whittaker
Director of Transformation, Pets at Home.
Session: Breakout Room (CLIENTS ONLY): How to pitch brilliantly.

MEDIA MANAGEMENT
Bill Reese
Global Head of Media, HSBC.
Session: Media Data, it’s BIG, but is it CLEVER? The Smart Way to Gain Transparency and Influence.

MARKETING PROCUREMENT
Mariya Tsantikos,
Head of Marketing Procurement, Marks & Spencer.
Session: How to get a great result without a competitive pitch.

MARKETING PROCUREMENT
Emma McInnes,
Senior Category Manager – Marketing, Specsavers.
Session: How to get a great result without a competitive pitch.
Shaping the Future of Independent Media Consulting.

MEDIA MANAGEMENT
Gerry D’Angelo
Advisory Board Member, MMC
Session: Day 1: The Challenge of Marketing Contract Management: How Can Marketing Procurement Stay on Top
Day 2: Observations and questions answered: a review of the day.

MEDIA MANAGEMENT
Justine Walsh
John Lewis Partnership.
Session: Observations and questions answered: a review of the day

CREATIVE PRODUCTION
Debbie Tembo,
Inclusion Partner – Marketing, Creative Equals.
Session: Inclusion=Income & Campaign Effectiveness Fact!

MEDIA MANAGEMENT
Phil Smith,
Director General, Origin.
Session: Origin: The benefits of Cross-Media Measurement